CHALKBOARD LETTERING | LA INDUSTRIAL | FEBRUARY 2015
01. First test:
I went a couple days before to the coworking space to make a test on their chalkboard. I hadn’t even seen the one in which I had to make the final artwork, it was just a test. This is what I did:
02. Second design:
03. The actual chalkboard:
Now the first order of business was of course to set some guidelines and draw the title. The first lines were of course not straight, so I used a long piece of wood as a ruler. I had it done by the time they opened.
The next thing to do was to start writing the word gourmet to make sure it would fit, and then the main claim -the free beer. The client wanted to make sure that was advertised asap. I moved the Mahou logo a little up and to the right so I’d fill that strange gap in the original sketch, the one with the arrow.
04. End result:
Overall I’m happy with the work I did, I learnt a lot, I had a lot of fun and I’m really looking forward to painting more chalkboards like this one.
I really hope you like my case study! If you want to contact me to ask me anything or want me to do any work for you, please do write me at Hey@IAmTheLion.com