PRINT + BROCHURE DESIGN | LA INDUSTRIAL | MARCH 2014
01. First ideas:
02. Final designs:
The deer was kind of a must. The typographies I used were Bebas -hard and industrial-, Helvetica -you can never go wrong with it, specially when appealing to hipsters- and Weston -classic tattooish-. I also placed the text in that not-quite-legible-but-you’re-going-to-put-in-the-effort-to-read-it-because-it’s-trendy fashion that they love so much. It looks like it’s stamped on the photo, which is kind of the fake-DIY look that we want. Originally the top was repeated at the bottom like it was made with a rolling stamper, but I had to put so much info in for an A6 flyer that I run out of space.
That’s the back of the flyer. I market the Malasaña neighborhood and made some hand drawn arrows to fit with the handcrafted theme in the products on sale. Which was also useful for the promotional booklet that could get you some freebies in certains bars and shops across Malasaña:
I also made a version with the sun, in case we used it after winter (in the end we made a different thing entirely, but that’s a different story).
I really hope you like my case study! If you want to contact me to ask me anything or want me to do any work for you, please do write me at Hey@IAmTheLion.com