PRINT DESIGN | LA INDUSTRIAL | MARCH 2014
I made a flyer for a pop up market that was about to happen in the coworking space La Industrial, in Madrid. It was going to have flowers, art and fashion so I decided to go for a happy, colorful and floral look.
It was actually pretty simple. I wanted to make the brand recognizable so I decided to start out with the logo on a tileable grass background, and then I recreated it with flowers. I looked for flowers which would contrast with the green background and used different colors more heavily in different parts, making a transition of purple into orange into yellow.
The process did take some time with all the transforming and placing and adjusting the shadows and whatnot, but the end result is quite fun and eye catching.