LOGO DESIGN | OLYMPIC THERAPIES | JANUARY 2014
01.Research and concepts:
I started writing down anything that came to my head resembling the experience of Olympic Therapies. At this stage pretty much anything goes, I write secondary keywords down and look for either logos or just images representing those concepts, and also logos that just catch my eye for some reason and I think I might draw inspiration from. I always look for new sources of inspiration, but I never skip Béhance, Dribbble, Logopond and my own Pinterest, in which I gather pretty much anything that I find interesting.
Because I kinda liked how it was looking, but I ended up realizing that it looked too much like luxury, like a prize for after having won. It was neither relaxing nor representative of the journey of self improvement. Nor clean or transparent either, in fact it looked rather misterious. So I just threw it in the drawer and kept sketching. Eventually I got here:
And they transform into the olympic flame, which at the same time completes the mount olympus. So you start by climbing only to realize that, in the end, you are the mountain. It has been you all along. And the top also subtly looks like an oak crown, representing victory.
This version was simple allright, but it was too aggressive and ambiguous. It looked more like an army medal. The road upwards was too direct, the ends too pointy. It was too vertical all around, and it didn’t even really look like a mountain. It needed a twist, so I did just that.
I really hope you like my case study! If you want to contact me to ask me anything or want me to do any work for you, please do write me at Hey@IAmTheLion.com