LOGO + WEB REDESIGN | SYNCFY | JANUARY 2014
00. The briefing:
01.01. The logo was in a nice synthony with the typografy used and kept it simple and explicative. But one of the biggest selling points of Syncfy is its practicality and I really wanted it to show on the logo, so I deformed it to give an impression of modern and practical, highlighting that you can just grab your iPad anytime and start scheduling right away. It also fits better with the shape of the text, and on the left border of the website.
01.02. Other changes were made on the layout of the existing sections of the website in order to make it cleaner and more intuitive. I also ditched the orange as a corporate color, because we agreed that there had never been a point for it in the first place.
02. New design: